Top web analytics tools to make the most out of your business

Top Web Analytics Tools

1. Google Analytics

By far one of the most renowned tools used for tracking website analytics, Google Analytics is the market leader and the most trusted name in web analytics.

2. Hotjar

Hotjar is a behavior analytics and conversion rate optimization platform. It offers the analysis of the conversion funnel for a virtual session.

3. Mixpanel

Organizations can monitor user engagement with online and mobile applications using a standard analytics solution. One of the few tools that can track KPIs and other user actions is Mixpanel.

  • It offers services that can be used to create a dashboard.
  • It aids in tracking conversion rates on the website and makes them better.
  • Comparing various user groups is simple.
  • It gives the user the option to segregate the data for better display.

4. Statcounter

A web traffic analytics application called Statcounter is used to track the website’s visitors, page views, sessions, and traffic in real-time. There are two versions; the free one only offers the most basic services. Most analytics professionals utilize the premium version, which is available. More features are available.

  • Users of Statcounter are entitled to redeemable data points up to 500 pageviews.
  • Users of the premium edition have access to information on anything from tracking paid traffic to landing page analysis.

5. HubSpot

HubSpot is a marketing tool that also serves as a sales analytics program. HubSpot’s primary goals are to handle leads and track traffic. Additionally, it offers CRO, conversion rate optimization, and email automation.

6. Adobe Analytics

Created by Adobe, Adobe Analytics is a traffic management tool helpful for multichannel data collection. This tool is a commercial replacement for GA (Google Analytics).

  • It is a specialized analytics tool that provides multichannel data collection.
  • It provides storage for voice, OTT (over-the-top), and IoT (Internet of Things) data.
  • A sophisticated feature is also available to help with machine learning.
  • It provides a predictive algorithm.

7. Amplitude

Amplitude is a web analytics program regarded as a platform for product intelligence. It primarily focuses on UX and measuring user habits (User Experience). This tool’s primary goal is to segment the visitors, followed by an analysis of retention, revenue, and funnels.

Wrapping Up

Making an effective marketing strategy involves using analytics heavily. You can refine your strategy, gain greater insight into the effectiveness of your marketing efforts, and — our favorite — generate more leads for your sales team with the appropriate web analytics tools.

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