Top web analytics tools to make the most out of your business
Every day, we generate enormous amounts of information later utilized by businesses. Without suitable methods and instruments, data storage is virtually impossible. Numerous web analytics solutions are available to examine website user behavior. You may also use web analytics tools to track every aspect of users’ online behavior on a particular website.
In this article, we shall discuss some of the top analytics tools tried, tested, and loved by experts. These tools include traditional and modern tools sorted by popularity to help you choose the best one for your enterprise needs.
1. Google Analytics
By far one of the most renowned tools used for tracking website analytics, Google Analytics is the market leader and the most trusted name in web analytics.
Google Analytics provides numerous services, including which page a person clicks on, how long they stay on that page, and what actions they make on the website.
In the analytics report, Google records each action. This tool, for instance, can reveal if people click on ads or share material on social media.
Hotjar is a behavior analytics and conversion rate optimization platform. It offers the analysis of the conversion funnel for a virtual session.
The analysis and comprehension of visitor behavior on the website is the primary goal of the recording sessions. Web developers, UX designers, and digital marketers use this data for conversion rate optimization, which enhances the website’s overall UX.
For up to 2,000 page visits every day, this tool is free. Because it is used in conjunction with Google Analytics, it differs from other analytics solutions. For instance, you can identify the underperforming page by combining the two tools. This tool even allows you to see Google Optimize trial results.
Organizations can monitor user engagement with online and mobile applications using a standard analytics solution. One of the few tools that can track KPIs and other user actions is Mixpanel.
Some of Mixpanel’s features are listed below:
- It offers services that can be used to create a dashboard.
- It aids in tracking conversion rates on the website and makes them better.
- Comparing various user groups is simple.
- It gives the user the option to segregate the data for better display.
A web traffic analytics application called Statcounter is used to track the website’s visitors, page views, sessions, and traffic in real-time. There are two versions; the free one only offers the most basic services. Most analytics professionals utilize the premium version, which is available. More features are available.
Let’s talk about Statcounter’s features:
- Users of Statcounter are entitled to redeemable data points up to 500 pageviews.
- Users of the premium edition have access to information on anything from tracking paid traffic to landing page analysis.
HubSpot is a marketing tool that also serves as a sales analytics program. HubSpot’s primary goals are to handle leads and track traffic. Additionally, it offers CRO, conversion rate optimization, and email automation.
This tool costs $40 per month and performs all Customer lifecycle analytics in this all-in-one analytics platform. The functionality of HubSpot is expandable and extensive. It provides landing page building, social media tracking, email performance evaluation, and lead nurturing.
6. Adobe Analytics
Created by Adobe, Adobe Analytics is a traffic management tool helpful for multichannel data collection. This tool is a commercial replacement for GA (Google Analytics).
Some of Adobe Analytics’ features include the following:
- It is a specialized analytics tool that provides multichannel data collection.
- It provides storage for voice, OTT (over-the-top), and IoT (Internet of Things) data.
- A sophisticated feature is also available to help with machine learning.
- It provides a predictive algorithm.
Amplitude is a web analytics program regarded as a platform for product intelligence. It primarily focuses on UX and measuring user habits (User Experience). This tool’s primary goal is to segment the visitors, followed by an analysis of retention, revenue, and funnels.
Amplitude’s primary target audiences are product managers who hope to increase retention rates by comprehending the customer experience. Product managers typically use this tool to identify drop-off and conversion points.
Marketers use this technology to perform A/B tests. Additionally, they use this platform to develop focused campaigns. Ten million actions per month are available for free on Amplitude.
Making an effective marketing strategy involves using analytics heavily. You can refine your strategy, gain greater insight into the effectiveness of your marketing efforts, and — our favorite — generate more leads for your sales team with the appropriate web analytics tools.
Although Google Analytics is one of the most renowned analytics tools, it isn’t a complete website analytics solution. There are various kinds of websites, and each one needs its particular analytics strategy. Choose a platform that best suits the needs of your business and pursue your business goals.