People use the internet daily to read reviews, research products, and locate nearby companies. Ensuring people can find your company through an organic search will increase your customer base.
Ranking high in the search results is essential because organic search results bring the majority of visitors to your website. In the past, businesses stuffed keywords all over websites with the justification that more was better. However, those times have passed.
Google’s algorithm has become more complicated, it can now understand the purpose behind requests better. And as a result, it favors websites that offer superior results to those searches over those that are just jam-packed with keywords.
Here are some suggestions for improving your company’s position on search engine results pages so that existing and future clients can reach your website.
1. Target The Right Keywords
You must understand the search intent and ranking challenges associated with your keyword targets to ensure they match your overall business objectives and provide genuine value.
Even though terms may have a specific meaning to you, they may have a completely different meaning in Google, and vice versa.
You can determine which stage of the sales funnel customers are in by knowing their intent, whether it is educational, transactional, or navigational.
It’s crucial to conduct a thorough SERP analysis. Look at what your primary keyword targets are now bringing up in the top search results, including:
- Similar searches
- Google’s suggested entries
- Other advanced search capabilities
2. Refresh Content Often
Search engines will crawl your website regularly if you update the content often. The more often this occurs, the quicker fresh content will be found and ranked higher.
You can periodically update your material by adding things like:
- News about a product or service;
- Consumer endorsements and success tales;
- Videos describing products;
- Corporate news
At least once every six months, review the website content for any changes or updates..
3. Clean Up Your Site Structure
Search engines and visitors should be able to find and navigate across site pages with ease. Your website’s keyword rankings will probably suffer if it is difficult for users to browse and for search engines to crawl.
On the other hand, if your website is easy to use for users and Google, your rankings are sure to improve. Ensure your website is well-structured, replace broken links, and eliminate all duplicate content.
4. Prioritize Link Building
Another technique to raise your search engine results is using internal and external links.
Internal linking attracts visitors to click on the page’s highlighted anchor text and continue reading other posts on your website. Select relevant keywords for your anchor text so people will understand the information on the linked page.
External links go to pages outside your website’s domain and should point to prominent news and industry publications, government websites, and academic institutions.
5. Pay Attention To User Experience
To increase the visibility of a website in organic search, user experience and brand equity are crucial.
Although user experience may not directly fall under search engine marketing, it is nonetheless crucial that UX and SEO collaborate, as Google’s algorithm has continually incorporated UX into page rankings.
Using Google’s Core Web Vitals report to ensure visitors are engaging with the website is vital as it keeps track of how quickly each page on your site loads and generates data to show you which pages are doing well.
6. Ensure Mobile-Friendliness
Visit Google’s Mobile-Friendly Test to determine whether your website is mobile-friendly. It will inform you whether your website passes or needs improvement. A site’s ability to load quickly is a key determinant of its mobile friendliness. A website’s mobile friendliness can also be influenced by page design, font size, and navigation.
7. Keep Up With Algorithm Updates
For tracking purposes, knowing when an algorithm update began and when it was officially over may help you identify the cause of changes in traffic and keywords.
This helps you identify possible explanations for how or why a site was affected by an update and any potential effects on keyword rankings and pieces of content.
Always remember: SEO is for the long run.
It doesn’t necessarily imply you’re not on the proper path just because you don’t see the results you want immediately away. And vice versa, don’t assume that just because you’re well-ranked now, you’ll remain so.
A lot of testing goes into eCommerce store management. Don’t be frightened to try new things. Although you might not rank well if you put in the effort and adhere to these SEO best practices, your website should move in the results.