7 Tips and Tricks for Effective eCommerce Marketing

Tips and Tricks for Effective eCommerce Marketing

Update Your SEO Practices Frequently

According to a survey by Chitika Insights, more than 90% of the users never make it beyond the first page of Google. Staying on top of SEO ensures that your content ranks high on Search Engine Result Pages.

  • Provide high-value content and keep it fresh by optimizing your title, URL, and a meta-description to hit the keywords people generally search.
  • Optimize your website loading speed.
  • Register your website with Google for businesses.

Choose a Mobile-First Approach

The primary goal for any eCommerce store should be to set up a seamless and interactive experience for the consumer. It is a known fact that more users prefer mobile searches over desktop searches.

Engage With Customers With Abandoned Carts

Cart Abandonment is a massive challenge for eCommerce stores as inventory is held up, and lots of revenue is lost.

  • Not establishing trust with the customer.
  • The customer is hesitant to enter credit card details.
  • Having to create an account for payment.
  • The customer wants to compare prices on other websites.
  • The customer feels that there are hidden charges.

Opt For User Generated Content

To your customers, user-generated content is more authentic and trustworthy when compared to in-house content. It is easier to refer to the information provided by other users rather than trust the claims made by the business owners. User-generated content is considered the online form of word-of-mouth advertising.

  • It helps build brand awareness and credibility.
  • It boosts your social media presence.
  • It helps you find and organize unique content.
  • It helps gain audience insights.

Integrate All Your Social Sites

Social media is a powerful tool for business growth. It aims to convert site visitors into paying customers. Creating a social media account that tells your brand story is an effective way to gain conversions and market your brand.

  • Instagram: The store feature allows customers to directly buy a product from your website by clicking the link on an image.
  • Facebook: With over 2 Billion active users, Facebook is one of the best social marketplaces.
  • YouTube: YouTube is a video platform by Google that many businesses can leverage for free by uploading valuable video content on their channels.

Be Innovative in Your Content Marketing

An old saying, “Content is King” is equally as true. Content Marketing greatly increases the effectiveness of your marketing campaigns. Curating regular content such as blogs on industry-related topics helps you connect with your consumers on a deeper level.

Provide Exceptional Customer Support Services

Repeat customers are the backbone of a booming business. Customers must be engaged and provided timely solutions if they are facing any troubles to encourage them to make repeat purchases. One way of doing this is by providing exemplary customer support services.

Wrapping Up

Ten years from now, running an eCommerce store will still not be easy, but following the tips and tricks we discussed will surely help you improve both customer experience and conversion rates.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store